Heidi Chocolat Group takes over Chocolat-Manufactury Schönenberger in Lucerne, Switzerland

Lucerne, 17.04.2018 – Hans Rudin, owner and Managing Director of Chocolat Schönenberger AG, identified with HEIDI Chocolat his desired partner and perfect fit for the future of his company and his 60 employees.


HEIDI Chocolat Group AG located in Zug, Switzerland takes over effective April 2018 the Swiss manufacturer of sustainable produced and high quality chocolate specialties (Fairtrade, Bio, vegan)


The story of HEIDI has Switzerland origins. The group exports today in around 50 markets across the globe and is producing in several European countries with the main production facility in Pantelimon, Romania. HEIDI Chocolat continues the international strategy and expands with this acquisition the production capacities and the access to the Swiss market.


Succession and continuation of 60 workplaces secured

«Succession in KMU is often a difficult and long process. It was important to me that my company and my employees will be handed over in safe hands. This has been now achieved after a careful and selective search», says Hans Rudin (71). «Heidi Chocolat stands, as previous acquisitions of established and high-quality companies in Austria and Germany in recent years have proven, for a prudent and successful continuation of acquired companies». Chocolat Schönenberger becomes with this acquisition a part of the international HEIDI family. The management of the company will be taken over by Philippe Scherer, a long-standing management member of Chocolat Schönenberger AG. Hans Rudin will support and advise HEIDI Chocolat in the coming months so secure a smooth and successful transition.


HEIDI comes back to its original roots in Switzerland and continues the international strategy

«Our long-term goal is to build HEIDI as an international well distributed and marketed premium-chocolate brand and to establish HEIDI brand increasingly in Switzerland», says Gerald Neumair, President of supervisory board Heidi Chocolat Group AG. «You could say, that HEIDI and the know-how in the production of high-quality chocolate based on Swiss recipes comes back home after more than 20 years of successful international development and expansion». Heidi was founded in the 1990’s by the Swiss Premium-Chocolatier Laederach in Romania and was taken over in 2013 by the Austrian Meinl family.


«With Chocolat Schönenberger, Heidi Chocolat has after acquisitions in Austria (2013) and Germany (2017) now identified a Swiss Chocolate-Manufactury which fits very well the values and quality principles in production, portfolio and corporate culture and is the next step of our internal strategy enabling additional Premium Chocolate production capacities. With Chocolat Schönenberger Heidi gains additionally know-how in the manufacturing of Bio- and sustainable produced Premium Chocolate for retail and business-to-business», says Peter Mueller, Managing Director HEIDI Chocolat.


Chocolat Schönenberger becomes member of the international HEIDI family: Gerald Neumair (middle), Chairmen of the Supervisory Board of HEIDI Chocolat Group AG, Hans Rudin (left), owner and Managing Director of Chocolat Schönenberger AG, und Philippe Scherer (right), Sales & Marketing Director and future Managing Director Chocolat Schönenberger AG.


For your requests:

Daniela Dumitrascu

HEIDI Chocolat S.A.

+40 743 087 011


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