Timeline
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The passion for chocolate journey begins
Swiss chocolate visionary, Rudolf Laederach and two other investors, Massimo Palumbo and Konrad Hafner, decide that a Greenfield investment near Bucharest will be the starting point of their sweet new venture.
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The first taste of chocolate
A delicious chocolate and hazelnuts cream made with the best Swiss imported ingredients becomes an instant success.
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First tablets
The first Heidi Chocolate tablets to come out of the Pantelimon factory are set to conquer every customer's sweet craving. In addition, that Christmas Heidi launches its first Christmas special chocolate with cinnamon and White Chocolate Tablet.
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Heidi chocolate figurines
First Christmas figurines are launched, using Laederach molds and Swiss chocolate. The winter holidays just became a happier celebration.
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The new taste of elegance
Heidi Pralinetti brought a new elegance to the Romanian chocolate market.
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Chocolate excellence
Taste and texture reach new levels of chocolate excellence. Heidi truffles become one of the best choices for Romanian and international customers.
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Local produced success
Cappuccino and Amaretto tablets quickly became some of the most loved chocolate products available. This market success became the driving factor that lead to the factory extension. Heidi was now enjoying huge success in its homecountry Romania.
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Dark Chocolate
In 2002 Heidi extended its product range with a special guilt free indulgent taste: dark chocolate.
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Heidi continues to expand its range
Having a sweet tooth for more and more sophisticated products, Heidi starts indulging its customers with a large variety of new products.
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Heidi’s new digital look
2008 marked the explosion of international development. To match the increasing demands of premium consumers all over the world, Heidi reinvents its image, packaging, logo and slogan. "Passion pour chocolat" becomes "The Chocolate Side of Life".
Heidi business extends
The success of Heidi products encourages the Laederach group to become sole shareholder for Heidi and began exporting chocolate to over 32 countries
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Heidi invites the World to the Chocolate Side of Life
New website and Facebook Page is launched in line with Heidi's new mission of spreading indulgence through the chocolate side of life with all its customers and fans.
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