At Heidi Chocoworld anyone can become a chocolatier

Heidi Chocoworld is a concept, a virtual world in a real place where dreams can become chocolate.
Chocoworld is a world of adventure, of surprises, meant for people that cherish quality and are willing to experience new sensations.
It is a world where anyone can create a unique gift for a dear one, it is a place where we learn to share, to be a team.
Chocoworld brings together people with similar wishes, it’s designed to be a portal that can transport you to a world of chocolate, of pleasure and joy.

Heidi Chocoworld is more than a simple shop

One of the main attributes of Chocoworld is to be an outlet store for the Heidi Factory in Pantelimon. The visitors of Heidi Chocoworld can buy here premium products at special prices, discounted multi-packs and Silver Line chocolate with unbeatable prices.
But it’s not all about sales in Heidi Chocoworld. The island inside the store is the house of the Research & Development department, the very persons that create the Heidi recipes. The visitors are invited to take part in a chocoseminar, where they can learn about the method of producing chocolate and the raw materials used and can even create their own chocolate recipe. For a small price, friends, families or colleagues can enroll in a chocoseminar after which they can take home their special chocolate creation.

Heidi Chocoworld – a global place

The consumers of Heidi chocolate all over the world are not forgotten in Heidi Chocoworld. They are just a click away from a chocolate webminar, they can still create their favourite chocolate and the Heidi team will send them their creations at home, using a fast delivery courier. The world just got smaller and more accessible for everyone.
Heidi Chocoworld concept store will also have an important development function, everything the R&D Departament creates in their special island, can be tasted and the feedback will be instant so that the Heidi marketing department can find out easily which are the tastes that Heidi consumers enjoy the most.
“We are proud to be the first ones in this part of the world that develops such an abitous project. Our flagship store will encourage chocolate lovers to create what they wish. We are not trying to impose our recipes, we let our consumers chose what they like. It is a new era in chocolate producing and I am sure we will have a positive feedback from all our consumers!, says Mr. Erwin Vondehoff, the general manager of Heidi Chocolat SA.

Heidi and its own Chocoworld

Heidi Chocoworld was built in 2011 following an investment of over 250.000 euros. The flagship store has a suface of 169 square meters. In the shop one can find all Heidi ranges: tablets, pralines, bars and Silver Line, but also fresh truffles and other chocolate specialties that can only be found here.
Moreover, in the island inside the shop, the Research & Development department with the help pf Mr Jakob Hausmann, a well known Swiss chef and maître chocolatier create daily unique, fresh recipes. Anyone can become a chocolatier for the day whether during a seminar at the shop or during a webminar in front of the computer.
Ginger , lavender, or chilli flakes? Anything you wish can accompany chocolate in your own recipe! Everything is possible at Heidi Chocoworld!

In the middle of a hectic day,

Enjoy your day the Grand’Or Way!

Whether you are driving, at work or at school, in the middle of a busy day or on holiday, the Grand’Or Bar offers you a moment of delight and indulgence! Taste the new Heidi recipe, an amazing combination of rich milk chocolate, wrapped around a thin waffle layer, filled with delicious chocolate cream and big, caramelized hazelnuts or almonds.

Grand’Or Way means pure indulgence, no compromises. As a valuable addition to the Grand’Or range of tablets with bog, whole ingredients,, the Grand’Or bar offers the same pure delight in a smaller, more convenient packaging, ready to be taken to work or on the go. Modern and refined starting with the packaging and ending with the perfectly balanced taste, the Grand’Or bar embodies the Heidi essence: divine chocolate taste, amazing recipe with only carefully picked all natural ingredients. A day just gets better with Grand’Or Bar.

Grand’Or Bar was launched on the market in two different options that are differentiated throught packaging and recipe: the green one has whole caramelized hazelnuts and hazelnut filling and the gold one has whole caramelized almonds and almond filling.

Grand’Or range is one of the most loved and best known Heidi product, it consists of 6 different assortments, with Milk, White or Dark Chocolate and caramelized ingredients: hazelnuts, almonds, Florentine layer and honey-dipped walnuts.

For more detailes:

Simona Popi / PR Manager

0743 087 000

spopi@heidi-chocolate.com

Heidi launches 4 new chocolate tablets in Gourmette Range. Keeping the concept Gourmette – Invitation to a World of Senses, Gourmette Limited Edition proposes 4 new and unique recipes, combinations of aromatic fruits sprinkled on top of white or milk chocolate tablet.

More than a Chocolate!

Gourmette Range is more than a chocolate. It’s a window to a World of Senses. The newest arrivals in the range complete the Gourmette World with fresh aromas, deliciously refreshing, perfect for a summer day.

Through the window of the elegant packaging, you SEE the fruit bits and admire their colours. You open the packaging and you TOUCH the sweet, ripe fruit sprinkled on top of the chocolate tablet. You can already SMELL the summer in their wonderful aromas. Break one chocolate square and HEAR the delicious sound good chocolate makes. TASTE!

The white or milk chocolate’s strong flavour melts wonderfully with the delicate 100% natural ingredients. You FEEL an explosion of energy!

Gourmette Strawberry & Raspberry is a symphony of flavours. Ripe strawberry and raspberry sprinkled on top of white chocolate remind you of the simple pleasures of childhood.

Gourmette Banana & Passion Fruit carry you to an exotic country, full of flavours, one sweet and tantalizing aroma of banana and maracuja.

Gourmette Pineapple & Kiwi is an energizing mix of ripe, sweet pineapple and tart kiwi that makes you dream of a tropical holiday.

Gourmette Peach & Apricot pampers your senses with the favourite flavours of the summer: peaches and apricots marry milk chocolate for a full sensorial experience.

Enter a world of Senses on www.heidi-senses.com!

The chocolate manufacturer Heidi Chocolat, 100% owned by Swiss chocolatier Laederach and based in Romania, will continue to focus on growing exports in the year to come. Despite the strong decline in chocolate consumption in Romania, Heidi’s net sales in 2010 rose by 15% in comparison to 2009, mainly due to a 160% increase in export sales versus the previous year. In 2011, Heidi plans to grow its product portfolio, build a flagship store in its homecountry Romania and interact online with its customers all over the globe.

A global vision

2010 was a turning point for Heidi Chocolat. After the rebranding that was completed one year before, Heidi’s more actual, modern and trendy look and new developed recipes hit the world. The most remarkable new countries importing Heidi in 2010 were: USA, Canada, Netherlands, China, Korea, Australia and Greece. This year marked also Heidi’s first participation at SIAL, The Global Food marketplace in France in October 2010. The new recipes in Heidi’s vast portfolio of products include new Florentine tablet with caramelized almonds, new Gourmette range, chocolate tablet with pieces of fruit and also new recipes developed in the Dark Range (Dark Cranberry, Dark Mint & Lemon and Dark Pear & Almond). Great recipes for all tastes, modern packaging and look, seasonal hand-painted figurines helped Heidi export its chocolate to 28 countries at the end of 2010 and will further expand its presence all over the world in 2011.

New development opportunities

As a premium chocolate manufacturer of Swiss tradition, Heidi knows that true success lies in its ability to market its innovative products to different clients and transform their specific requirements into a vast and diverse line of products. The flexible and competitive chocolate plant based in Romania, part of the Laederach Group, can deliver fast and adapt recipes to clients’ specific needs. Besides Germany which became the main export country for Heidi in 2010, this year brings the opportunity to enter tradition markets such as UK, Spain and France. Also, Chile has already started to import our chocolate products in 2011, making Heidi a true global brand exported to all inhabited continents. For the next two years, Heidi plans to sustain its growth on already opened markets such as USA, Poland and Australia and also to get in contact with leading retailers all over the world looking for new, fresh, innovative products that can boost their sales and keep their clients closer.

Heidi chocolate brought closer

As plans of opening a new flagship store next to its facility in Bucharest, Romania, are already in the making, Heidi chocolate experience will get closer to its main target group: premium chocolate consumers from all over the world. At Heidi’s own shop, to be opened September 2011, chocoholics from Romania will get a sample of chocolate creation, refining and producing their own favourite flavours, buying personalized gifts for the loved ones or finding out everything there is to making chocolate from bean to tablet. The project is an ambitious one for the Romanian market but totally in line with the dynamic, inventive and global market approach.

As part of the Laederach Group, a Swiss tradition chocolate manufacturer, Heidi will benefit for its worldwide awareness and distribution channels and also from the cocoa processing facility that Laederach will open at the end of 2011. To manage the entire process from cocoa bean to final indulgence products assures that Heidi consumers all over the world experience the true taste of premium chocolate with all natural ingredients.

Simona Popi / PR Manager                                              0743 087 000 / spopi@heidi-chocolate.com

Dark Mint & Lemon is included in the Grand’Or Dark line, one of the company’s most important range of products, as Heidi Chocolat is one of the market leaders in the dark chocolate segment. The decision for introducing this new tablet is based on the growing consumption for dark chocolate and on the high preference for the „mint and lemon” combination.

With a unique taste and a special visual aspect, Heidi introduces a new concept in the Grand’Or line – Florentine – milk chocolate with a crispy layer of caramelized almonds. This product is based on a traditional Swiss recipe, being very much appreciated for the innovative combination of fine milk chocolate, crispy caramel and almond flakes.

As a completion of the variety and uniqueness offered by the ChocoVenture line, Heidi introduced Cocoa & Coffee, a new milk chocolate assortment with pieces of cocoa and coffee. The natural ingredients (cocoa and coffee) offer a particular sensation, which, together with the special aroma of the Heidi chocolate, create a delicious and authentic taste of coffee with milk.

Together with these products, the Heidi Chocolat portfolio has reached a number of 42 standard products, without including the seasonal ones. The products will be available in store from March on and will also be included in the company’s export offer.

Please feel free to contact us with any questions you may have.

At the same time, ChoceVenture brings new elements: Caramelized hazelnuts, unique on the market. The range also contains the only dark chocolate on the market with pieces of caramelized hazelnuts. The range includes the only white chocolate tablet with pieces of hazelnuts and flakes. ChocoVenture follows a unique Heidi recipe, combining milk chocolate with honey and walnuts.

The new ChocoVenture varieties are already in stores and are promoted through in-store and promotional tools.